Hey, welcome back to the $100 MBA show.

And in today's lesson, I'm going to be sharing with you something.

I wish somebody told me 20 years ago when I started my journey as an entrepreneur.

I'm going to show you how to drastically improve your odds of success in business. I'm going to give you what really matters. We all know that starting and growing a business is tough and the stats can be pretty intimidating, but don't worry. I'm going to share with you some key strategies that can make all the difference when it comes to tipping the odds in your favor.

Speaking of statistics, did you know that 42% of startups fail because they lack product

market fit?

That's according to CB Insights.

I mean, this is pretty, pretty astonishing.

Nearly half of all startups fail because they don't align their products with what the market

actually wants

and needs. Today, I'm going to break down how you can avoid this disaster. So you're not in one of

these statistics, right? And how to drastically improve your odds to succeed in whatever business you do.

Now, there's five things. I believe that if you do them, they can drastically improve your odds of success in business.

And it starts with number one, and that's solving a real problem.

So many people are obsessed with their ideas.

They're obsessed with the new widget, their new app they think that's going to change the world.

And it actually doesn't solve a real

problem in the real world. And this is making your life so much harder. It's going to make it so

much harder for you to succeed if you're trying to offer something that people don't actually

want. They always say it's better to solve for a pain. It's better for you to sell a medication

versus a vitamin. Okay, vitamins are good and they still

sell in the marketplace, but medications are things that people actually need to solve a real

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