Hey everyone welcome back to the $100 MBA show and in today's lesson you

will learn why I've changed my mind on social media marketing.

If you've been listening for a while,

if you've been following me for a while,

you know that I was a total hater

when it came to social media marketing.

I thought it was a waste of time, a distraction, just a place where people showed off.

But my perspective has shifted and I want to share why. But first, did you know that 73% of marketers believe that social media marketing has been somewhat

effective or very effective for their business? This is a study done by HubSpot, and it shows that social media isn't just about

selfies or status updates or you know flaunting your latest vacation it's a

powerful tool for growing your brand and your business and I'm a bit late to the game because of my biases of the past

But I'm going to show you why I changed my mind and what I'm doing about it now.

So I'm going to share with you how I came to realize this

and the benefits it brought to my business

over the last six months of me going really hard

on really building my social media presence.

Let's get into it.

First, let's define what social media marketing really is.

And the definition I like is using social media platforms to connect with your audience, to increase

website traffic, and then eventually increase sales.

Now, this involves a lot of things, but I just want to just clarify that social media in my opinion is a great place

to do content marketing to create awareness for your brand. It's not where you actually do business. Eventually you

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