Hey everyone, welcome back to the $100 MBA show.

And in today's lesson, you will learn why I've changed my mind on social media marketing.

If you've been listening for a while, if you've been following me for a while, you know that I was a total hater when it came to social media marketing. I thought it was a waste of time,

a distraction, just a place where people showed off.

But my perspective has shifted. And I want to share why.

But first, did you know that 73% of marketers believe that social media marketing

has been somewhat effective or very effective for their business.

This is a study done by HubSpot.

And it shows that social media isn't just about selfies or status updates or, you know,

flaunting your latest vacation.

It's a powerful tool for growing your brand and your business.

And I'm a bit late to the game because of my biases of the past,

but I'm going to show you why I changed my mind and what I'm doing about it now.

So I'm going to share with you how I came to realize this and the benefits it brought to my business

over the last six months of me going really hard on really

building my social media presence. Let's get into it. First, let's define what social media

marketing really is. And the definition I like is using social media platforms to connect with

your audience to increase website traffic and then eventually increase sales.

Now, this involves a lot of things, but I just want to just clarify that social media,

in my opinion, is a great place to do content marketing, to create awareness for your brand.

It's not where you actually do business.

Eventually, you will build

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