Hey, welcome back to the $100 MBA show.

Today's episode is a very special one.

We have an extended interview, an extended conversation with

Peter Baines and he's going to teach you how to create a Value First charity.

What is the Value First Charity? Who's Peter Baines and we're going to get into that in a second.

A value first charity is a great concept if you're looking to build an organization to raise

money, charity, a non-for-profit, or maybe you want to have a charitable arm or aspect to your business

kind of like how Tom's doing a shoes or or be Parker with glasses maybe you want to be

charitable in some way but value first charity thinks about the person that actually is going to donate and says,

hey, how can I be valuable to that person? How can I actually give them something of value?

So they're actually happy to consume that

piece of value and in exchange I am charging them and then from that I'm able to help

my organization right so for example

instead of saying hey can I have a donation of a hundred dollars for my charity you say

hey how about you give me a hundred dollars and you're invited to this VIP party that's going to have food and drinks and all this

kind of stuff and you know after your costs that money is going to go towards your charity.

Now why is this more appealing?

Why does this actually work better than actually just

asking for a donation because it doesn't really help the person that is

giving the money you know I know that we're trying to do something good and this is for charity,

but that's not a sustainable business model for any kind of organization

let alone a non-for-profit or somebody who's trying to raise money.

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