Hey, welcome back to the $100 MBA show.

Today's episode is a very special one.

We have an extended interview, an extended conversation with Peter Baines, and he's going to teach

you how to create a value first charity.

What is the value first charity? Who's Peter Baines? And we're going to get into that in a second. A value first charity. What is the value first charity?

Who's Peter Baines?

And we're going to get into that in a second.

A value first charity is a great concept.

If you're looking to build an organization to raise money, charity, a non-for-profit,

or maybe you want to have a charitable arm or aspect to your business,

kind of like how Tom's donate shoes or Orby Parker with glasses.

Maybe you want to be charitable in some way. But value first charity thinks about the person that

actually is going to donate and says, hey, how can I be valuable to that person? How can I actually

give them something of value? So they're actually happy to consume that piece of value and in

exchange I am charging them and then from that I'm able to help my organization right so for example

instead of saying hey can I have a donation of a hundred dollars for my charity you say hey how about

you give me a hundred dollars and you're invited to this

VIP party that's going to have food and drinks and all this kind of stuff. And, you know, after

your cost, that money is going to go towards your charity. Now, why is this more appealing? Why

this actually work better than actually just asking for a donation? Because it doesn't really

help the person that is

giving the money. Now, I know that we're trying to do something good and this is for charity,

...