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The $100 MBA Show

MBA2497 Why You Should Be Using Facebook Right Now

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 22 July 2024

⏱️ 13 minutes

🧾️ Download transcript

Summary

Are you sleeping on Facebook while getting caught up in the whirlwind of newer social media platforms like Instagram, TikTok, and LinkedIn? Think again! While these newer platforms are buzzing with activity, Facebook is quietly but powerfully proving to be a goldmine for businesses willing to give it the attention it deserves. But why should you consider shifting your focus back to this "old" social media platform, and how can it benefit your business in ways you hadn't imagined?

Transcript

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0:00.0

Heyo! Welcome to the 100 R. R. V. A. show, business strategies you can implement right away.

0:15.0

I'm your host, your coach, your teacher Omar Zenholm.

0:18.0

And in today's lesson you will learn why you should be using Facebook right now?

0:22.8

I know when I just said Facebook, you probably thought,

0:24.8

Facebook? Isn't that the oldest social media ever?

0:28.4

Maybe, but jumping on Facebook right now,

0:30.6

whether you're posting organic content and doing content marketing

0:33.7

or running ads or using their e-commerce features, it's a brilliant time to start using it

0:40.3

or using it more. So many people are posting and running ads on Instagram, on

0:46.2

Tik-Tok, even LinkedIn, and this is making it very hard to stand out and be seen.

0:51.6

This is making it very expensive to run advertisements and have a decent

0:56.2

cost per acquisition for your business. Often people flock to the new shiny thing, the thing that maybe is a little bit more appealing

1:05.9

in the moment, giving you the opportunity to get a lot of value out of something like Facebook

1:09.9

right now.

1:11.1

Now the window of this is actually going to close very quickly because we're going to realize this very soon and this is why I wanted to let you know why I'm very bullish on Facebook in the next 12 to 18 months and will be spending a lot of time

1:25.0

investing in it as well as a lot of money in advertising through Facebook.

1:30.0

Let me convince you in today's episode why you should do this, how you should do this, and how to get started today.

1:37.0

Let's get into it. Let's get down to business.

1:40.0

The other social media platforms, Instagram, Tik-Toc, X, LinkedIn, they're all valuable.

1:45.4

They all have their place.

1:46.5

I'm not saying don't post on those or use their advertising networks, but what I am saying

1:50.9

is that Facebook is probably going to get you the most of value in terms of your time, money, and effort at the moment.

...

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