Hey-oh, welcome to the 100-R-M-B-A show.

No fluff, just the good stuff with our powerful business lessons.

I'm your host, your coach, your teacher, Omar's in home.

And today's episode is a guest teacher episode.

That's when we bring on a guest teacher to teach their area of expertise.

Today's expert is Robert Glazer.

And he'll be teaching you how to identify and refine your core values to build a better

business.

You might be thinking identifying and refining core values to build a better business. You might be thinking identifying and

refining core values. What is that to do with business? Well, it actually has a lot to do with

everything about your business because your core values is really what you stand for. It's what

attracts your customers to you. It attracts the talent you're trying to recruit. It allows you to stay on track. It's what attracts your customers to you. It will attract the talent you're trying to recruit.

It allows you to stay on track. It allows you to make easier and more precise decisions because

you know what you're for and what you're against. Many entrepreneurs start and run businesses

and don't know what their core values are for their business. It's kind of like an

afterthought and then later they realize, wow, I'm having a hard time attracting the right

customers, building an incredible team. But don't worry, you're in luck. We got Robert Glazer

who'll be teaching us exactly how to identify and refine your core values so that you're building on solid

ground. Now, if you haven't done this already in your business, it's not too late. I'm one of

those people that kind of didn't do this early on in my businesses back in the day and had to revisit

it, identify, and refine those core values to build a stronger business. So so much to cover here. Let's get into it.

Let's get down to business. Today's guest teacher, Robert Glazer, is the founder and chairman of the

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