Heyo! Welcome to the $100 MBA Show business Strategies you can count on with our practical

business lessons. I'm your host, your coach, your teacher Omar at home and in

today's lesson you will learn do do Check Out Sales Work?

You know what I'm talking about when you are at Checkout online, and they offer you a special offer,

something to add to the cart if it's e-commerce, a one-time offer, do these things actually work?

Should you be implementing them in your business, on your website, in your check-out process?

Some people love them, some people hate them.

Despite how you feel today, we're going to plow through and we're going to discuss

the facts. We're going to see statistically if this actually is good for business or bad for business.

So let's get into it, let's get down to business.

Check out Upsells is nothing new.

I mean picture this, you're at the grocery store and you're going to check out what do you see

chocolates and candies and gums and mints and magazines and tabloids you get the point this is not

something new this is something that's been around for a very long time. In retail this is called

Point of sale up sales. Point of sales where you actually make the sale which is

the register and they know that people will buy when they're in the buying mood or when they're in the

checkout process.

And that's why they place those items at the checkout.

You also notice that these are not high cost items.

They're lower cost items.

There are things like candy bars and gum, things that are, you know, under $10.

And it's because they want you to buy these things without even thinking about it.

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