MBA2409 How to Identify Your Ideal Customer + Free Ride Friday

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 29 December 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your ideal customer is the key to attracting the right people to buy your products or services. Not everybody should be your customer, and understanding who your ideal customer is can make a significant difference in your business growth and strategy.

In this episode, Omar shares valuable insights on how to identify your ideal customer and walks us through the importance of understanding the customers who are not only able to afford your offerings but are happy to pay for the value you provide.

Remember, understanding your customers is vital to your business's success. By gaining deep insight into your ideal customer, you're poised to serve them with pride and consistency for years to come. Click play!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show, the business podcast that doesn't waste your time with
0:14.7	straight to the point practical business lessons. I'm your host, your coach, your
0:19.5	teacher Omar is at home and today is Freewide Friday where we give away a free ride to the
0:24.3	$100MBA program over at 100 MBA.net. If you want to win a free ride just
0:29.7	leave us an Apple podcast rating and review and you'll enter a
0:33.0	random draw listening on Friday like today.
0:35.9	We're gonna announce this week's winner a little bit later in the episode.
0:39.4	In today's episode you'll learn how to identify your ideal customer.
0:44.2	Ideal customer is different from your avatar.
0:48.8	An avatar can just be who you want to attract your brand, to your your content, your videos, but your ideal customer
0:54.4	is who do you want to attract to buy your stuff? Because not everybody should be your customer.
1:00.8	So when you're starting a business, when you're growing a business, when you're trying to be strategic
1:04.4	about who buys from you and who do you want to deal with, who'd be perfect for your products or services,
1:11.2	this is where today's lesson comes in. I'm going to walk you
1:14.4	through exactly how to identify and know who's best to sell to because not
1:19.5	all customers are created equal. Not everybody can't afford what you want to provide.
1:24.8	Not everybody is going to be happy with the value provide. Some people are just not going
1:29.4	to appreciate what you have to offer. On the flip side you want to find people that are in love with what you have to offer. On the flip side you want to find people that are in love
1:34.3	with what you got that feel like they're getting a seal that are happy to pay any
1:38.4	amount to get what you are offering. So let's figure out how do we find these people, how do we identify
1:45.0	them and go after them so that our business is not a pain in the neck. So selling
1:50.9	our products and services is a joy and things come easy.
	...

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