MBA2375 Q&A Wednesday: Should I build in public?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 11 October 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Should you build in public? This trend of sharing the journey of building a business publicly has gained significant popularity, but is it the right strategy for everyone?

Omar shares his insights on the pros and cons of building in public. While it can be an effective marketing strategy, it may not be suitable for every business, especially those in highly competitive industries without a unique selling proposition.

If you've been curious about the building in public movement, or if you're currently contemplating whether it's the right strategy for your business, click play!

Transcript

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0:15.4	Heyo! Welcome to the $100 MBA show, Advice you Can Count on with our practical business lessons. I'm your host, your coach, your teacher Omar is at home.
0:19.2	I'm also the co-founder of Webinar Ninja, anhibited Software Company I started back in 2014.
0:24.5	In today's episode is Q&A Wednesday.
0:26.5	On Q&A Wednesdays we answer a question from one of you, one of our listeners.
0:30.5	If you got a question you want to ask, go ahead and email me over at
0:33.0	Omar at 100 MBA.net.
0:36.0	Today's question is from Baron and Baron asks,
0:38.0	I see a lot of creators and coaches building in public on Twitter. On Instagram, Facebook, and other social media platforms.
0:46.2	This looks like an interesting marketing strategy.
0:49.6	Should I build in Public?
0:50.8	Thanks for the question, Baron.
0:52.4	Building in Public has become a very popular
0:54.5	trend for the last few years. In fact, I would say for the last decade, this is a movement that has
0:59.2	been growing on social media. This is when creators, coaches, business owners share the journey of building their business publicly.
1:07.3	They share their wins, their failures, their revenue, even their costs, their pivots, their changes, all kinds of stuff.
1:14.3	It's a strategy to pull back the Curran and invite their audience to learn more about them
1:20.0	and how they're building your business.
1:21.6	Theoretically, it sounds like a great idea.
1:23.8	But are there things you need to consider?
1:26.0	Are there downsides?
1:27.0	Are there things that could potentially be a headache for your business?
1:31.2	Let's get into it.
	...

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