MBA2366 Q&A Wednesday: What’s the difference between a CRM and an Email Marketing software?

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 20 September 2023

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you confused about the differences between a CRM and an email marketing software? Are you wondering which one you need for your online business?

Whether you're just starting out or looking to scale your business, this is a vital distinction to understand. In this episode, we'll dive into the differences between a CRM and an email marketing software, as well as how to determine which one is right for you. It's crucial not only to invest your money wisely but also your time and effort as you learn how to leverage these tools effectively.

Remember, selecting the right tools for your business should be based on your present needs and growth projections. Join us as Omar breaks down the definitions of a CRM and email marketing software, explores their purposes and functionalities, and discusses when it's best to use each one in your business journey. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R&B show because a better business begins with you.
0:13.7	That's why we deliver practical business lessons.
0:16.5	I'm your host, your coach, your teacher Omar Zenholm.
0:19.6	I'm also the co-founder of Webinar Ninja, an independent software company I started back in 2014.
0:25.6	In today's Q&A Wednesday where we answer a question from one of you, one of our listeners.
0:30.3	If you got a question you want to ask, go ahead and email me over at omar at 100.
0:35.0	MBA.net.
0:36.5	Today's question is from Adam and Adam asks,
0:39.0	Hey, Omar, I'm new at online business and I've only been doing it for about six months and I'm a bit
0:44.9	confused about the difference of a CRM versus an email marketing software.
0:50.1	What's the difference? What do I actually need if I'm just getting started and will I regret choosing one over the other if I grow and expand quickly?
1:00.0	Thanks for your help.
1:01.0	Thanks Adam. I love this question because in business there's so much jargon out there.
1:05.4	There's so many acronym, CRMs, and pipelines and all those stuff that you hear and you're not
1:10.5	really sure what it means or what's the difference between one
1:13.2	thing versus the other and I love the fact that Adam is just asking the question and
1:17.8	I will answer it in today's lesson. There is a difference between a CRM and an email marketing software and it doesn't necessarily mean one is better than the other or one is good and the other is bad. It really depends on what you need or what you perceive you will need in the future and I'll give you
1:34.9	a little insight on how to figure that one out too. I want to set you up for
1:38.0	success and make sure you're investing your money in the right thing and not only
1:41.9	your money but your time because it's going to take you
1:43.7	some time to learn how to use a CRM versus an email marketing software.
1:49.3	So let's sort you out.
	...

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