Heyo! Welcome to the $100 R.M. show your daily entrepreneur workout every single day with her daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar's at home.

I'm also the co-founder of Webinar Ninja, an independent software company I started with a co-founder of Webinar Ninja an independent software company I started

with my co-founder back in 2014 and in today's episode you learn how to get

started with paid ads in 2023 a lot has changed when it comes to acquiring customers via paid ads.

But in my opinion, it's still a very viable way to scale and grow your business.

But depending on what stage your business is at,

your options when it comes to your strategy

and your approach to paid ads will be different.

A lot of people think that the cost of paid ads is in how much money you spend on the ads, how much

when you give Facebook or Instagram or Tik-Tock or whatever might be.

I'm here to tell you that actually for most businesses this is not the biggest cost the biggest

cost is actually running the ads and doing it effectively, efficiently in the way

that has your money going a long way I've've seen entrepreneurs spend five, six, seven, ten

thousand dollars a month, sometimes more on paid acquisition experts. And they

still don't get a return on investment. Their ads are not working. So what's the answer? How do you

get paid ads to work for you and your business in 2023? Well that's what we get into in today's

episode so let's get into it. Let's get down to business.

So like I mentioned at the top of the episode, what you really need to concern yourself

about is the money you spend, the time you spend, the time you waste, the money you waste

when it comes to running your actual ads.

Hying that expert, getting somebody to put them up on Facebook, Instagram,

...