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The $100 MBA Show

MBA2200 Q&A Wednesday: Should I stop spending on marketing during the holidays?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 14 December 2022

⏱️ 10 minutes

🧾️ Download transcript

Summary

For many businesses, the year-end holiday season is a slow period…but does that mean your business should slow (or stop) its marketing efforts?

Transcript

Click on a timestamp to play from that location

0:14.9

Heyo! Welcome to the $100 MBA show where business problems get solved every single day with our daily 10 minute business lessons for the real world.

0:17.6

I'm your host, your coach, your teacher Omar Zen Home.

0:20.7

I'm also the co-founder of Webinar Ninja, an independent software company I start with my co-founder back in 2014.

0:27.0

In today's episode is Q&A Wednesday. On Q&A Wednesdays, we answer a question from one of you, one of our listeners.

0:33.3

If you got a question you want to ask,

0:34.8

just go ahead and email me over at omar at 100MBA.

0:38.8

net.

0:40.0

Today's question is from John and John asks,

0:41.8

hey omar, I run a digital marketing agency and it's usually

0:46.2

a slow time for my business.

0:49.0

My question to you is, should I stop spending money on marketing during the holidays?

0:54.0

Should I pause my social media ads, my Google ads, save a few bucks,

0:59.0

or should I keep it going?

1:01.0

We'd love to hear your take.

1:02.0

Thanks a bunch. Love the podcast, John. Very solid question as the

1:06.8

holidays are upon us. Many people feel, hey, it's a slow time. No one's buying during Christmas especially B to B most businesses

1:15.1

kind of close and don't make any decisions so is marketing really necessary should

1:20.0

I save my money and not run ads? This is a question I asked myself several years back and

1:25.8

I'm going to give you the answer. There's a few things you need to consider as well as tweak

1:31.0

to make this work for your business. I'm going to outline what those things are and give

1:34.7

you a plan of action, so let's get into it. Let's get down to business.

1:39.3

So John asks on today's Q&A Wednesday, should he stop spending money on marketing during the holidays.

...

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