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The $100 MBA Show

MBA2199 Are Facebook Groups Dead?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.91.2K Ratings

🗓️ 13 December 2022

⏱️ 13 minutes

🧾️ Download transcript

Summary

What’s the marketing value of a Facebook group? With all of Zuckerberg and Meta’s stumbles — and Apple’s undercutting of Facebook ads with its tracking opt-out policy — you might think Facebook is an empire in decline.

Transcript

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0:00.0

Heyo! Welcome to the $100 MBA Show, your go-to podcast for business building goodness every single day

0:16.0

with our daily 10-minute business lessons for the real world.

0:19.4

I'm your host, your coach, your teacher, Omar, at home.

0:22.6

I'm also the co-founder of Webinar Ninja,

0:24.7

an independent software company.

0:25.9

I started with my co-founder back in 2014.

0:28.8

And in today's lesson you will learn,

0:30.8

are Facebook groups dead?

0:33.3

Four years, Facebook groups have been an integral part of community building and trust

0:38.7

building for businesses.

0:40.9

In fact, Facebook groups totally killed forums online.

0:44.3

They just made it better, faster, easier, and put it where everybody is already hanging out,

0:50.0

Facebook.

0:51.2

But since Facebook groups came out back in October of 2010, so many tools and other software have come

0:58.2

out helping you build communities, whether it's Slack or Discord or Mighty Networks or Circle or Tribe.

1:06.3

These tools give you options to build a community outside of Facebook, but this make Facebook

1:12.4

groups obsolete. In today's lesson I'm going to show you why the answer is no.

1:18.0

And how there's an amazing way to leverage Facebook groups to nurture your leads and make more sales.

1:24.0

However, when I learned this technique, I thought to myself,

1:27.0

this is absolutely brilliant. I gotta share it with my audience.

1:32.0

So let's get into it. let's get down to business.

1:36.4

In order to explain how you can use Facebook groups to nurture your leads and make more sales,

...

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