Heyo! Welcome to the $100 R. M. B. A. A. A. No Fluff, just the good stuff every single day with our daily 10 minute business

lessons for the real world. I'm your host, your coach, your teacher Omar is at home.

I'm also the co-founder of Webinar Ninja, an independent software company I started with my co-founder back in 2014.

And in today's episode you'll learn how much time should you give your idea before you quit?

Many people wonder if they're backing the wrong horse, if they're putting

down good money after bad money, or if they should just grind it out and persevere and they're just

being impatient. Well in today's lesson I'm going to explain how best to know

when it's time to let go of an idea, let go of a business

or a product or a service idea that you are working on.

I'm also going to show you how to do it without

investing so much time and money beforehand so you're not so scared to quit this

job so you don't have that sunk cost fallacy where you feel like hey I

invested so much time and energy and money in this I can't quit now. This

stops you from thinking critically as well as objectively. If you're in this

rut I got your back in today's lesson so let's get into it. Let's get down to business.

Business ideas are great when we conceive them, when we start implementing them, when we start building them.

But when the river hits the road and we put it out in the market, sometimes they can be painful because

you're not seeing buyers, you're not seeing customers.

And you start questioning this business idea, this offer, this concept,

is it actually something people want?

Is it time to move on, close your doors, and come up with your next idea?

Or should you double down and focus and make the idea work?

...