Heyo! Welcome to the $100 MBA Show, business Simplified Every Single Day with our daily 10 minute business

lessons for the real world.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of Webinar Ninja, an independent software company I started with my co-founder back in 2014.

And in today's lesson you will learn, do you need to sell products at different price points?

Some marketers call this a value ladder, meaning you offer different types of products

at increasing prices. For example, you might offer a free book, the price $0, then a template for $10, then a live training for $100,

then an online course for $500, then a coaching program for $5,000.

Do you need to do this?

Is this applicable for all kinds of businesses?

Does it help you make more money or sales?

Well, that's what we get into in today's lesson.

I'm going to break down this concept of offering products

at different price points when I recommend it,

how to implement it, and when you just don't need it at all. Let's get into it, let's get down a business.

The idea of the value ladder and offering products at different price points is not something new.

We see it in the world around us.

Apple, for example, offers a pair of airpods for what, 200, 300 dollars.

They also offer a watch for a little bit more money and an iPad many and then an iPhone

and then a laptop and then a desktop you get the point. Many people get into the

Apple ecosystem because they tried a product of theirs at a lower price point, enjoyed it,

trusted the brand and then the next time they needed something else that they offer,

...