Heyo!

Welcome to the $100 MBA Show Business Lessons You Need to Build the Business You Want every single day with their daily 10 minute business lessons for the real world

I'm your host your coach your teacher Omar Zenholm. I'm also the co-founder of Webinar Ninja and In a Minute Software Company I started

by co-founder back in 2014. And today's episode is Q&A Wednesday. On Q&A Wednesdays we answer a question from one of you, one of our

listeners. If you got a

question you want to ask just go ahead and email me over at omar at one zero

and baa dot net. Hey omar love the podcast I have a very specific question. My business is based in Europe, but I want to ask you should I charge for my product in U.S. dollars? I see a lot of software products like mine charging in U.S. dollar on their pricing page.

I'm wondering should I do the same?

What's the rationale behind this or should I just stick to my local currency?

Appreciate the advice, Sharon.

Thanks Sharon for your question.

For anybody running a business outside the U.S.

This is actually a question they're going to have to ask themselves at some point,

a decision they have to make. And I'm going to walk you

through the pros and cons of this decision, how to come up with a decision that's

right for you. There's a rationale behind why so many companies choose to just stick with charging in US dollar.

I'll walk you through that and more so that you can set your currency for your

pricing and feel confident in that choice. Let's get into it. Let's get down to

business. Before the internet, most businesses would just charge their local

currency because their

expenses were in local currency.

So for example, if you're in Europe and your local currency is the euro,

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