Hey, welcome to the $100 MBA show to the point business advice every single day with

their daily 10 minute business lessons for the real world. I'm your host your

coach your teacher Omar at home. I'm also the co-founder of Webinar Ninja and In a Bended Software Company I started

with my co-founder back in 2014. And in today's lesson you will learn how often should

you post to social media? You hear some gurus online say there's no such thing as

too much content on social and when we try it it kind of backfires. We don't

get the engagement or the community building we're looking for. The first word in social media is social. The point of social media is to engage with your audience and build relationships.

But some people believe it's a promotion tool. You should just promote, promote, promote as much as possible and there's no limit.

Well, I dug into the data. I actually did some deep research, took a look at some of the experts that know the tools and algorithms

and how they work to tell us where is the point of diminishing returns?

How much is too much? We're getting to that in today's episode to let's get into it

let's get down to business.

I was really curious about this topic because we try to post on social media and

I'm often worried that we might be posting too much or

I'm making sure we don't post too much but my definition of too much may not be

what's actual fact I want an unbiased scientific opinion on this. So I scoured the internet

and actually found that Hoot Sweet did an in-depth study when it comes to this.

They studied all the different platforms and we've applied

this learning this data to our own posting and found that it's actually the

sweet spot. See you have to understand how these platforms work. Yes, they want you to produce content and be on the platform, but at the same time, they want that content to be viewed by the viewers, by the users on the platform and if you're just

spamming people on social media this is going to cause a backfire this is going to

cause people to get annoyed.

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