Heyo! Welcome to the $100 MBA show where smart business builders come to learn just like you every single day with our daily 10 minute business lessons for the real world.

I'm your host, your coach, your teacher Omar's at home.

I'm also the co-founder of Webinar Ninja and an independent

software company I start with my co-founder back in 2014 and in today's

lesson you will learn why you should invest in SEO right now.

Search engine optimization is more you to invest in SEO right now.

Search engine optimization is more critical than ever for you to invest in because of the increase

of paid advertising costs. A report published in the second half of 2021 reported

that the CPM costs for Google and YouTube went up 108% just in one year.

Facebook ad costs have gone up 89 percent.

Tik-Tok's E.P. went up 92 percent and Snapchat 64 percent.

This data is published by Business Insider and Media Post, and it's to impress upon you how it's getting really expensive to drive traffic to your website via paid ads.

Most of us are growing at the same rate of these increases, and it's like a hamster wheel

that you just can't get out of the more you spend, the more you're going to have to spend to drive

traffic.

So what am I saying?

All paid ads are garbage? No, what I'm saying is you need an

alternative traffic stream one that's reliable one that will get you traffic

based on the needs of your actual ideal customer.

And that's where search engine optimization comes in.

If you haven't invested in building your SEO on your website,

on your articles, to get organic traffic to your site already you need to do

...