MBA2108 Must Read: Sell It Like a Mango by Donald Kelly

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 8 August 2022

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You can get better at selling, just by thinking about it differently. Too many of us approach sales as an intimidating or mysterious skill — or worse, as a form of manipulation.

Transcript

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0:16.0	Heyo! Welcome to the $100 R.M. show Insights you can count on every single day with our daily 10 minute business lessons for the real world.
0:18.0	I'm your host, your coach, your teacher Omar is in home.
0:21.0	I'm also the co-founder of Webinar Ninja, an independent software company
0:24.3	I started by co-founder back in 2014.
0:27.1	In today's episode is a must read episode. On our must read episodes I share with you a book that
0:31.2	I've read that has influenced me as an entrepreneur I share with you a book that I've read that has influenced me as an entrepreneur
0:33.7	I share with you its takeaways its insights and why you should read it too.
0:37.6	Today's must read is Sell It Like a Mango by Donald Kelly. Today's must read author Donald Kelly is a friend of mine and also a
0:44.4	fellow podcaster, the host of the Sales Evangelist Podcast, and I've been following his
0:49.3	work for some time so when I knew that he published a new book on sales, I knew it was going to be great because Donald has been in sales for all his life pretty much.
0:59.0	And he talks about his story growing up in Jamaica, walking home from school school seeing all the different fruit vendors on
1:05.6	the streets of Jamaica. Some of them are selling the same product. One car will sell
1:09.6	mangoes and another one will sell mangoes. What would make one car more successful than the other?
1:14.3	They're selling the same mangoes and that's what he gets it into in this book. How to sell,
1:19.4	how to educate, how to know when to sell, how to find your ideal audience, how to find your sales style, and how to have that
1:26.2	resilience to be able to keep on selling.
1:29.6	Sales is one of those topics that a lot of people don't want to talk about when it comes to
1:32.8	entrepreneurship but at the end of the day you have to sell you have to sell your
1:36.7	products or service whether it's on your website or on video or on a podcast or
1:40.6	with your content knowing how to sell is going to make your life so much easier as an entrepreneur.
1:47.0	And this book is going to guide you to craft your salesmanship, your sales style, even if you're not a sales person right now or
1:55.5	know nothing about sales.
	...

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