Hey, welcome to the $100 MBA Show, The Business Podcast

That always got your back every single day

with our daily 10 minute business lessons

for the real world.

I'm your host, your coach, your teacher, Omar's at home.

I'm also the co-founder of Webinar Ninja, an independent software company I start with my

co-founder back in 2014.

And today's episode is a guest teacher episode.

On our guest teacher episodes, we bring on an expert to teach their

area of expertise. Today we have Frida Leibowitz and she'll be teaching you how to identify

a niche in your market. One of the biggest mistakes a lot of entrepreneurs,

especially first-time business owners do,

is going too wide. They try to cater to everyone

and therefore they cater to no one.

You're not resonating with any particular person because you're trying to speak to everyone.

And this is why so many people advise to niche down.

But how do you identify a niche that's right for you in your market?

Whatever that market is, how do you carve out something that is unique,

that is effective, that is in demand, that will give you a competitive edge.

Well, that's why we brought on today's expert,

Frida Leibowitz.

She's going to share her story and how she did exactly that.

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