Hey everybody welcome to the $100.

You're going to the $100 MBA Show, where you karate chop your business fears with our daily 10-minute

business lessons for the real world.

I'm your host, your coach, your teacher Omar Zinholm.

I'm also the co-founder of the $100 MBA a complete business training and community

online and in today's lesson you will learn is price really important to

customers a very important topic that Is price really important to customers?

A very important topic that a lot of people struggle with.

So let's get down to business.

So is price really important to customers?

Now that's a really tough question to answer because price is a subjective term and I'm

going to explain exactly what I mean by that in a moment but the short answer is yes price is important because it is one of the

factors that help people decide if they're going to buy your product or service. But the real question

is why is important or how is it important?

And I'm going to give you a really clear example of why is it important or how can it be of importance.

So let's take a look at the three largest purchases that most

people make in their lifetime. Usually the first largest purchase is a home. If

they buy a house, the second one is usually education, like their college education probably costs more than anything besides their home.

Some people that are education using more than their home, but let's just, for the sake of this argument, Most people, they spend around, you know, 50 to $100,000

on education in the US.

This is a major cost.

I'm talking about American households here and the third one is usually buying a car

...