MBA1472 Are You Confusing Your Customers? + Free Ride Friday

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 28 February 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing only has a few unbreakable rules. One of them is to never overwhelm the prospect with too much information. Confusion is kryptonite for sales. But it can be incredibly hard to know when you're confusing your audience. That’s because it’s exceedingly difficult for someone on the inside of a business to understand the outsider’s perspective.

Transcript

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0:00.0	Hey today is Free Ride Friday so make sure you hang on to the end of the episode to hear who won this week's free ride.
0:05.6	Every Friday we give away a lifetime membership to one of our programs.
0:08.8	We're giving away easy course our 30-day course on how to build your own online course in 30 days.
0:13.4	Just leave us on iTunes rating and review and you enter our weekly random draw.
0:17.4	It's that simple.
0:18.4	It's our way to say thanks for showing us love on iTunes.
0:20.8	All right, let's jump into today's episode.
0:22.6	Heyo, welcome to the hundred R.M.
0:31.6	Hey, welcome to the the 100 R&B show where entrepreneurs get their daily omp every day with our
0:38.4	daily 10-minute business lessons for the real world. I'm your host, your coach,
0:42.8	your teacher Omar at home. I'm also the co-founder of the
0:45.5	$100 MBA, a complete business training and community online.
0:49.3	And in today's lesson you will learn, are you confusing your customers? There is one golden rule
0:55.3	in sales and marketing you should always remember and that's a confused mind
1:00.2	never buys. Are you confusing your customers on your website, on your
1:05.1	sales pages, on your pricing page with all your different plans and options in
1:09.3	your offers? When your customers are confused, they give up. They do not buy. But when you make things simple, when it's clear, when it's direct, you make it easy for them to make the decision to go with you.
1:21.0	In today's episode, I'm going to highlight what are the things
1:23.4	that can confuse customers how to steer clear from them and how to simplify your
1:27.4	message and your offer to make sure you make it as easy as possible for your
1:32.2	customers to say yes to your business.
1:35.4	So let's get into it.
	...

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