Heyo, welcome to the 100 R&BA show where the smartest business builders come to learn every day of the week with our 10 minute

business lessons for the real world. I'm your host, your coach, your teacher Omar

Zenholm. I'm also the co-founder of the $100 MBA, a complete business training and community online.

And today you will learn why it's safer to be risky with marketing.

Marketing your business can be a challenge, but it's really important for you to know how

marketing has changed over the course of history and why taking some risks and really pay off

and in today's lesson I'm going to show you how being risky with your marketing might be the best thing you could do for your business.

So let's get of your business.

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That's 99 designs.com slash MBA. All right, let's get into it.

Have you noticed a change in the way products have been sold in the last 15 years?

Since the birth of print media and television,

the formula for success was to create a decent product

that fulfills a need or a want,

then buy ads and market it heavily

so you're in everybody's faces then make a profit.

That was basically the formula since the beginning of marketing.

This was highly effective.

Key word here is was, was highly effective.

A few things have changed in marketing.

...