MBA1345 Q&A Wednesday: Is my blog working? How do I know?

The $100 MBA Show

Omar Zenhom

Marketing, Entrepreneurship, Careers, Business

4.9 • 1.2K Ratings

🗓️ 4 September 2019

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

If your content isn’t marketing, you’re not content marketing. Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start tracking, start measuring, and start using your blog to make progress.

Transcript

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0:00.0	Heyo!
0:10.4	Welcome to the 100 R&BH Show, the business podcast that packs a punch, a business and knowledge punch that is,
0:16.7	every day with our daily 10 minute business lessons for the real world.
0:20.1	I'm your host, your coach, your teacher, Omar Zen Home.
0:23.6	I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:29.0	And today's episode is a Q&A Wednesday episode.
0:31.3	On our Q&A Wednesday episodes, I answer a question from one of you, one of our listeners.
0:36.0	If you have a question you want to ask, just email me over at Omar at 100MPA.net.
0:41.8	Today's question is from Ryan and Ryan asks,
0:45.0	Is my blog working?
0:46.8	How do I know?
0:47.8	Such a good question and a timely question because I was working on some of this in our own business recently.
0:55.0	In a nutshell, what Ryan is asking is that he's creating content, he's creating blog posts,
1:00.7	he's publishing on his blog on a regular basis. But is it actually working? Is it
1:05.4	resulting into customers? He hears content marketing works, he hears SEO is important, he's
1:12.3	getting new customers, but he doesn't know if those new
1:14.2	customers are coming because of the blog. Or was it because of the marketing spend he just
1:19.4	did with some Facebook ads? Or is it because of his outbound sales team?
1:23.0	How does he know if the blog is actually contributing to his success and more importantly
1:30.0	if it is what blog post, what pieces of content are really doing well and really
1:36.6	pushing the needle and adding revenue dollars adding customers to the
1:41.2	business we get into all that how to track this all, how to make sure
	...

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