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The $100 MBA Show

MBA1311 Should You Start Using Quizzes for Lead Generation?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.91.2K Ratings

🗓️ 18 July 2019

⏱️ 14 minutes

🧾️ Download transcript

Summary

Which Spice Girl are you? Which Skittles color matches your personality? Take our quiz and find out! Many, many companies and websites use quizzes to capture email addresses. But for all their silliness, is there a serious lead generation strategy here? We’ve been researching this method in-depth recently, and we thought we’d share our findings.

Transcript

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0:00.0

Heyo! Welcome to the $100 NBA show because time is money. That's why we deliver daily 10 minute

0:15.2

business lessons for the real world. I'm your host, your coach, your teacher, Omar's

0:20.6

at home. I'm also the co-founder of the $100 MBA, a complete business training, and community online.

0:27.0

And in today's episode you will learn should you start using quizzes for lead generation? I've been learning quite a bit about this topic for some time

0:36.0

and I want to share with you what I've learned. Quiz is not really something new. They've been

0:41.0

around for some time and quite popular with sites like Buzzfeed.

0:45.8

Which Full House character are you? Or which 80s Harthrob matches your personality.

0:51.0

We've all seen these quizzes. Yes, they're light-hearted and really we don't take them seriously, but can they work for our business to generate leads?

1:00.0

They don't have to be that silly. They can be actually a great journey for self-discovery for your customers.

1:07.0

But most importantly, the thing that has intrigued me the most is that it's a great way for you to collect important information, important data

1:16.2

about your potential customers.

1:18.1

Whether they're out in their journey with whatever you serve them with, what they're

1:21.2

interested in, and what they're willing to pay.

1:24.0

I'm going to give you some examples on how to use quizzes on your website, some tools that

1:28.1

you may want to look into that have popped up as of recently to make this easy on you and a simple example to get started with.

1:35.1

So let's get into it.

1:36.1

Let's get down to business.

1:37.1

Today's episode of the $100 RBA show is supported by PODIA.

1:47.0

PODIA helps thousands of creators earn money from their passion.

1:50.8

It's an all-on-one digital storefront that you can sell courses, memberships, and digital

1:54.6

downloads in one place. It's the most creator-friendly platform on the market with zero

2:00.6

transaction fees and a super-friendly 24-7 life support team.

...

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