MBA1310 Q&A Wednesday: Can I sell my course without being an overhyped sales personality?

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 17 July 2019

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nobody likes a huckster. There’s an unfortunate trend in the online course business: hype-heavy “personalities” trying to seduce their audience with flair instead of substance. In this week’s Q&A, one listener wants to know how to sell a course on its merits, with a marketing strategy that’s more genuine, more serious, and more respectable.

Transcript

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0:00.0	Heyo! Welcome to the $100 R.M. Show!
0:03.0	Practical business lessons for Busy Entrepreneurs
0:15.0	That's why we deliver daily 10 minute business lessons for the real world
0:18.2	I'm your host your coach your teacher Omar is at home. I'm also the co-founder of the $100 MBA, a complete business
0:25.7	training and community online. And today's episode is a Q&A Wednesday episode. On
0:30.7	Q&A Wednesdays I answer a question from one of you, one of our listeners.
0:35.0	If you have a question you want to ask, just email me over at omar at 100 MBA.net.
0:41.2	Today's question is from Jerry and Jerry asks can I sell my online courses without
0:46.7	being a overhiked sales personality awesome question Jerry. Why?
0:53.0	Why?
0:54.0	Unfortunately, there are a few people out there online
0:58.0	that sell these mega-expense of courses.
1:00.0	They make these huge, huge deals out of their launches. They make big promises.
1:05.0	They bombard you with Facebook ads.
1:08.0	It just seems like you have to do these like video sales letters that are very, very salesy, high pressure and all that kind of stuff.
1:16.1	I'm here to tell you that you do not need to do that.
1:18.7	In fact, that is becoming very, very ineffective marketing these days. Today I'm going to share with you
1:25.2	to answer your question Jerry, four really good examples of online course
1:30.4	creators that are creating great courses, great products, they have a
1:34.6	great brand, a great business and they do not over-hipe things. I'm going to share with
1:39.0	you their websites or courses, what they do, how they do it so you could do the same, and I'll give you some varied examples
1:46.4	depending on your price point.
	...

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