MBA123 How to Use Facebook Marketing Part 2

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 31 December 2014

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketing on social media giant Facebook is one of the most popular and powerful ways to promote your business. But with the intense competition going on out there, how do you make sure that you are doing it right? Today's episode is the 2nd part of our 2-part lesson on this topic as we share with you some important steps on how you can use Facebook marketing properly. Let's get down to business!

Transcript

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0:00.0	Heyo! Welcome to the $100 MBA Show! The only business podcast that's long enough to give you the information you need
0:13.7	but short enough to give you the time to use it in your business. I'm your host your
0:18.0	coach or teacher Omar Zenholm. I'm also the co-founder of the $100 MBA a
0:22.4	complete business training and community online.
0:26.0	And today is part two of our two-part lesson on how to use Facebook marketing, specifically
0:31.0	Facebook ads.
0:33.0	If you have not listened to part one,
0:34.8	make sure you pause this podcast now
0:37.1	and listen to part one first.
0:38.7	I will be here when you come back,
0:40.7	because this part will make a whole lot more sense if you go in order.
0:44.0	If you're ready to listen to part one, let's get down to business.
0:47.0	All right guys, in part one we covered why to use these ads, the nature of Facebook ads,
0:55.9	conversions, and why you should always convert to a freemium model.
1:00.3	It's very hard to take a cold lead and get them to buy something without building trust.
1:05.0	So today I'm going to go through the process of creating your first ad.
1:08.5	Now I'm not talking about the actual technical skills you need to put up a Facebook ad on Facebook.
1:12.8	I'm talking about the business side, the business strategy of the Facebook ad.
1:17.0	There were plenty of programs and tutorials out there.
1:19.1	Like Linda.com, like FB Advantage, you could check out to know how to do that. We'll put those in today's
1:23.9	show notes, which you could find at 100 MBA.net slash MBA one two three.
1:30.1	Okay, I'm going to go step by step exactly what you're going to do.
	...

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