MBA121 Guest Teacher: Stephen Key – How to License Your Idea

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 29 December 2014

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

It's another Guest Teacher episode here at the $100 MBA Show, and today we are so privileged to have accomplished inventor and notable speaker Stephen Key onboard! Stephen is an expert in licensing business ideas, and today he is going to share some valuable tips on how you can turn your ideas into goldmines. You stand to gain a lot from today's episode, so don't delay pressing that play button any further!

Transcript

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0:00.0	Heyo! Welcome to the $100 R.M.
0:08.7	Your ideas become real viable businesses with our daily 10 minute business
0:14.1	lessons for the real world. I'm your host, your coach, your teacher Omar
0:18.3	at home. I'm also the co-founder of the $100 MBA, a complete business training and community online.
0:25.1	And today is a guest teacher episode.
0:27.0	We have Stephen Key from inventright.com.
0:30.1	Stephen Key's been licensing ideas for over 30 years.
0:33.7	Some of these ideas we all know.
0:36.1	Some of these products that he's worked on,
0:38.0	are household names, products that I actually bought,
0:40.7	or at least wanted to buy as a kid. Stevens worked on the Teddy
0:43.8	Ruxpin toy as well as laser tag and my personal favorite the Michael Jordan
0:48.5	Wal-ball which was like a basketball hoop they would hang on the back of the door of
0:51.9	your bedroom. I had that toy I used to play hoops in my room all day.
0:56.0	And today, Stephen's going to teach you how to license your idea to other businesses.
1:01.0	Stephen's an absolute expert at this, so I want to leave it to him.
1:04.8	I'll be back to wrap up this lesson with my insights, but for now take it away Stephen.
1:09.8	Hello everyone, my name is Stephen Key and thank you for joining me today.
1:15.0	Today I will be teaching you how to bring your ideas to market without starting a company.
1:21.0	It's called licensing. So let's get down the business.
1:28.7	The great news today is that companies all around the world are looking for ideas from people
1:35.5	like you and I, everyday consumers.
	...

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