Heyo! Welcome to the 100 R. M. A show where our daily business lessons are only 10 minutes but keep you going for hours.

I'm your host, your coach, your teacher Omar Zenholm.

I'm also the co-founder of the $100 MBA, a complete business training and community online and today is

part two of our three-part lesson on the eight must-haves on your business website.

If you haven't caught part one yesterday's episode make sure

you listen to it before you continue this episode. Just pause me I will be here

go back listen to part one and then move on to Part 2.

In Part 2, we're going to continue and give you three more things you must have to have a successful

website for your business.

Speaking of business, let's get down to it. All right, in part one, we covered the first three things you must have on your website.

Number one was a clear and effective headline.

Number two was an opt-in so you can collect email addresses and of course you could give something in exchange something of value like a course, an e-book, a guide, or even just a one-page PDF with some helpful tips.

Number three was valuable content, something for them to chew on, something for them to learn

about you.

This could be your portfolio, this could be blog post, this could be videos.

For more about that, check out part one again. All right, let's move on. Number

four or the fourth thing you should have on your business website is your story. Storytelling is the most effective way to communicate what you do, as well as your brand.

Now you may decide to do this on your about page, but make sure you include your personality

and what you've gone through or the reasoning behind why you built your business.

It could be a family business, it could be a business out of desperation or inspiration.

But the point is you have to share your story with your audience

because people connect with stories. I highly recommend that you take this

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