MBA1088 Must Read: Thinking, Fast and Slow by Daniel Kahneman

The $100 MBA Show

Omar Zenhom

Careers, Entrepreneurship, Business, Marketing

4.9 • 1.2K Ratings

🗓️ 10 September 2018

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Wondering how to get more customers? How to appeal to the people to whom you’re trying to sell? Start by learning how their brains work. Daniel Kahneman is a psychologist who’s studied the science of human decision-making for decades. His book Thinking, Fast and Slow is a practical investigation of the brain’s thought process, specifically how it arrives at decisions like making a purchase. Today, we discuss how you can put this knowledge to work for your business.

Transcript

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0:00.0	Heyo! Welcome to the 100 R&B show The Business Podcast at Crams as much business knowledge as possible
0:16.5	in 10 minutes with our daily 10 minute business lessons for the real world.
0:20.9	I'm your host, your coach, your teacher Omar Zen Zen Home. I'm also the co-founder of the $100
0:25.8	MBA, a complete business training and community online. And today's episode is a must-read
0:32.0	episode.
0:33.0	On our must read episodes I share with you a book
0:35.1	that I've read that's greatly influenced me
0:37.2	as an entrepreneur.
0:38.4	I share with you some of its takeaways
0:40.2	and why you should read it too.
0:42.3	Today's must read is Thinking Fast and Slow by Daniel Kahnman.
0:47.0	This book Thinking Fast and Slow is like putting your brain under a microscope.
0:51.0	He goes through several concepts on how our brains work as human beings and
0:56.8	how they apply to our daily lives and I will show you how they apply to our business, our customers, our services, our products, all that stuff.
1:06.3	To me this is a book that's like a crash course in human psychology that's useful.
1:11.4	In today's lesson I'll share with you some of the
1:12.7	takeaways in today's book that's going to help you know how to price your
1:15.6	products, how to sell better, how to prepare your customer's mind to be a
1:20.2	buyer, how not to be overam ambitious based on your data. How to make it easy for your
1:25.8	customers to become customers. We got a lot to cover. Can't wait to get into it, so let's get
1:30.8	down to business. Support for today's show comes from W.G.U. is an online university is changing lives by changing higher education.
1:44.0	WGU is affordable and offers degrees in business IT, teaching, and nursing.
	...

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