Heyo! Welcome to the $100 M. B. Show keeping you up to speed because business doesn't

slow down with our daily 10 minute business lessons for the real world. I'm your

host, your coach, your teacher Omar Zenhome. I'm also the co-founder of the $100 MBA, a complete business training

and community online over at 100MBA.net. And today's episode is a Q&A Wednesday episode. We answer a question from you, one of

our listeners. If you have a question you want to ask, just email me at Omar at 100MBA.net.

Today's question comes from Helen, and Helen asks,

How do I run a promotion without devaluing my product?

A very unique question, Helen wants to know how does she run a sale, a promotion, a discounted offer without making

her product look cheap.

Many people do not like running promotions for that reason.

They don't want to devalue the product itself. And there's a lot of big

companies that never run promotions for this reason. What if I'm being Apple? You'll never see

a computer or an iPhone on sale.

But it is possible to run a promotion without devaluing your product or having that perception.

I'm going to share some strategies on how to do that in today's episode so let's get into it

let's get down to business.

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So Helen asks how do I run a promotion without devaluing her product? Well let me share with you some strategies that

we like to use when we run promotions. Number one there has to be a rationale

...