MBA1011 8 Essential Metrics Every SaaS Should Track P1

The $100 MBA Show

Omar Zenhom

Entrepreneurship, Business, Careers, Marketing

4.8 • 2.2K Ratings

🗓️ 24 May 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Metrics matter. But which numbers should you really keep your eye on?

If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to...well, you get it.

With so many metrics, what’s the priority?

Today is Part I of a two-part series on the metrics that have the biggest overall impact on your business. By tracking these 8 key indicators, you can identify exactly which areas of your business need the most attention.

By improving these specific numbers, you’ll be most likely to improve the one factor that matters most: profitability.

On this episode, we tackle the first four key metrics, from the earliest phases of your marketing right up to your sales numbers. This will lay the groundwork for bringing in the next four factors — so you can paint an accurate overall picture of the health of your SaaS.

We’ve run our own SaaS for some time now. Take advantage of our experience, and learn where to focus your efforts. Click Play!

Transcript

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0:00.0	Heyo! Welcome to the $100 R.M. Show!
0:03.0	You can't build your business empire alone.
0:15.4	We got your back with daily 10 minute business lessons for the real world.
0:19.5	I'm your host, your coach, your teacher, Omar, then home.
0:22.8	I'm also the co-founder of the $100 MBA, a complete business training and community online
0:28.0	over at 100MBA.net.
0:31.2	And today's lesson is part one of a two-part lesson.
0:35.0	In this two-part lesson, we're going to cover the eight essential metrics you need to follow
0:41.0	that you need to track in any SAS business.
0:44.3	When I say SAS business, I mean software as a service,
0:47.5	or any business that has some sort of subscription
0:50.5	where you charge customers every month every year.
0:53.0	Now when it comes to the metrics that you track in any SAS business, there's tons of metrics.
0:59.0	You can track over 50 metrics if you wanted to.
1:01.0	But because I run a SAS business with Webinar Ninja or Webinar software,
1:05.2	I really needed to boil it down to the essentials. I can't track everything because if I'm
1:10.0	tracking everything, I'm forced to have to put something into place to improve it and I just don't
1:15.4	have the time or the manpower to do that. So we're going to focus on the
1:20.3	eight essential things you need to track. Now remember we're tracking these
1:24.8	things so we can improve them so we can have goals set up for them and so we can reach
1:30.7	those goals. So in today's episode part one of the lesson we're going to cover the first four
1:35.1	essential metrics and then tomorrow's episode the next four I'm gonna tell you what these
	...

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