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The $100 MBA Show

MBA06 Building Your Audience

The $100 MBA Show

Omar Zenhom

Careers, Marketing, Business, Entrepreneurship

4.91.2K Ratings

🗓️ 12 August 2014

⏱️ 10 minutes

🧾️ Download transcript

Summary

Your audience is your greatest asset. Best be building it! In this episode you'll learn how. So let's get down to business!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome to the $100 MBA show where we don't waste your time with our daily 10 minute

0:17.5

business lessons for the real world.

0:20.3

I'm your host, your coach, or teacher Omar Zinnom, I'm also the co-founder of the 100-dollar MBA, a complete business training and community online.

0:30.0

Today you will learn how to build your audience. Your audience is really your

0:36.0

biggest asset in any business so let's get down to business. All right, so in previous episodes we've talked about discovering your audience and

0:55.0

You know, you got to build your own audience, you know, in your own email list or your own

0:58.0

traffic in your physical business.

1:00.0

So you're going to make sure that there are more and more eyeballs on your

1:04.2

business. There's more people that are watching and are being a part of what

1:08.9

you're doing. So what is the best way to build your audience? I'm going to be up front with you and I'm going to tell you exactly what has worked for me the best.

1:17.0

And for me, the best way to build your audience is to prove to your audience that you're worth their attention and by doing that you need

1:25.2

to produce good content, good information, or a good example of an experience of what it would

1:32.4

be like if they were your customer.

1:35.0

So in the $100 MBA, we build our audience with a free opt-in,

1:40.0

meaning that I'm going to give them something for free in exchange for their email and name so I can

1:45.1

be able to communicate with them on and on and give them more value.

1:48.8

So building your audience is all about giving them

1:54.5

them valuable content and not only that but also just sharing how the

2:01.3

experience is like by being a customer of theirs.

2:05.0

Because you're treating this situation where you're giving them something for free

2:09.0

as if they're actually paying you money.

2:11.0

You're going to talk to them and when they give you the email you're going to

...

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