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The $100 MBA Show

MBA04 Solving a Pain

The $100 MBA Show

Omar Zenhom

Careers, Marketing, Business, Entrepreneurship

4.91.2K Ratings

🗓️ 11 August 2014

⏱️ 7 minutes

🧾️ Download transcript

Summary

Discovering and solving your audience's pain or problem is the best, and frankly, the easiest way to ensure you are selling something your customers want. Let's get into the details, so let's get down to business!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, welcome to the $100 MBA show, where we give you no fluff just the good stuff with our daily 10 minute

0:16.4

business lessons for the real world.

0:18.2

How is that intro?

0:19.2

It's a little bit creative this time, right?

0:21.0

So I'm Momore and I'm your host, your coach or coach or teacher and I'm a co-founder of the

0:25.2

$100 MBA a complete business training and community online.

0:28.6

Today you will learn how to solve a pain a problem your customers or potential

0:35.0

customers are having. This is what you're going to be offering. This is what you're

0:39.0

going to be selling them a solution to their problem. So let's get down to business.

0:43.0

So let's back up a bit and talk about why solving a pain is important.

0:54.2

In the last episode we talked about discovering your audience and knowing them very well.

0:57.8

And you can discover the problems that they're having, the issues they're having, the

1:00.9

pains they're enduring, and you can come up with a solution to

1:04.4

those you're gonna have a great product or offer on your hands you're gonna have

1:09.4

a bunch of people that are gonna want what you have because it's a lot easier to sell a quote unquote need

1:16.4

than a want.

1:17.7

Not all wants are hard to sell,

1:19.5

but a pain or a problem that is solved

1:21.4

is a great thing to do and build the business upon.

1:25.0

Now before we start solving this pain or problem, we need to make sure that we understand

1:29.5

it very well.

1:31.3

That we've done the research, that we've gone on the forms and gone on the

...

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