Heyo! Welcome to the $100 MBA show where you get your business building fix with our daily 10 minute business lessons for the real world.

I'm your host, Omar Zenom, I'm your coach or teacher, and I'm the co-founder of the Hunter

R&BA, a complete business training and community online.

Today you will learn how to discover your audience.

It's one of those essential things you need when you start a business so let's get down to business.

Okay discovering your audience. Now before I get into a few things I want you to focus on when it comes to discovering your audience, I want to talk a little bit about what I mean by the word audience.

When I say audience, I'm going to say this a lot on the show and in

particular this show or this episode rather. Now when I say audiences anybody

who's looking at your business, your website, your physical store, they could be a customer or

they're not. They could be either. They could be a buying customer or

somebody that's just you know taking a look what is this business all about the point is is that they're watching

you they're looking at what you do they're looking at how you're serving them

whether they're buying or whether they're just browsing now I love the word audience

because it's just like any other

audience like watching a movie or watching a play. They're watching, they're

judging, they're making a call, they're saying hey is this business worth my time is this product or

offer or whatever you're doing is it going to be worth my time to pay attention and

to actually maybe buy something later on in my life or maybe right now.

So this is why I love the word audience because an audience is going to be critical, an audience

is going to be observant.

So you need to understand as somebody who's attracting an audience,

somebody who's serving an audience, right, that you've got to be under game.

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