meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 18 July 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo unpack six data-driven cross-sell strategies that helped one Tier 11 beauty client dramatically increase their New Average Order Value (NAOV)—tripling it in just a few weeks. Whether you're selling physical products, digital offers, or services, these plays are designed to boost profitability without increasing your customer acquisition cost. Ralph and Lauren show you how to build smarter order flows, apply key marketing performance indicators like NAOV and NCA, and prepare your funnel for a highly profitable Q4. Packed with real examples, tactical frameworks, and a strong push to get your Black Friday game plan locked in now, this episode is your go-to resource for maximizing margins and making every first-time customer worth more.

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic: Let’s Talk Profit
  • 00:00:26 - What Is NAOV and Why It Changes Everything
  • 00:01:47 - Q4 is Coming—Are Your Nets Fixed?
  • 00:04:45 - Unlock More Revenue with Strategic Upsells
  • 00:04:55 - The Cross-Sell vs. Upsell Showdown
  • 00:06:17 - Real Upsell Examples That Actually Work
  • 00:15:38 - Why Subscription Upsells Are Profit Goldmines
  • 00:19:51 - Incentives That Get Customers to Say “Yes!”
  • 00:21:22 - Beauty Brand Deep Dive: Mascara That Converts
  • 00:22:14 - What Makes a Great Cross-Sell Strategy?
  • 00:22:56 - Bundles That Boost AOV Instantly
  • 00:23:42 - High-Impact Upsell Techniques You Can Steal
  • 00:24:47 - Overcoming Common Upsell Roadblocks
  • 00:26:06 - Inside Tier 11’s Client Wins
  • 00:28:12 - Use Popups for Pre-Cart Upsells? Yes—Here’s How
  • 00:34:22 - The Art of Post-Purchase Upselling
  • 00:38:30 - Final Takeaways to Maximize Your Profit

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

Free Snapchat...

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:09.0

Are you looking for new audiences for your business?

0:14.0

Well, Snapchat is full of engaged users you just might be missing.

0:19.0

And if it feels like your current audiences on all those

0:22.3

other social platforms are tapped out, it might be time to diversify over to Snapchat.

0:28.1

Here's why, 75% plus of 13 to 34 year olds and over 25 countries use Snapchat.

0:41.6

40% of Snapchatters aren't even on TikTok daily.

0:44.1

And it's not just Gen Ziers.

0:49.4

In fact, nearly one in four Snapchatters are over the age of 35.

0:54.8

And 85% of Snapchaters discover new products and brands through social ads and that's 17% higher

0:56.7

than non-users on the platform.

0:59.2

This is an untapped platform.

1:01.5

I don't know many people

1:03.2

who are advertising on it right now.

1:05.4

It's still a blue ocean for you

1:07.2

because with Snapchat,

1:08.6

you have the potential to reach

1:09.8

a hugely untapped audience

1:11.2

and drive incremental growth for your business. So if your paid ad strategy could use a boost,

1:16.3

it might be time to put Snap on your roadmap. Go to Snapchat.com forward slash perpetual traffic

1:21.5

to learn more. Snapchat is now giving away thousands and free ad credits to new customers.

1:29.3

Go to Snapchat.com forward slash perpetual traffic to find out if you're eligible. Hello and welcome to the perpetual traffic

...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.