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Perpetual Traffic

Is A.I. Making Your Team DUMBER?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 25 July 2025

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discussion tackles how over-reliance on AI can quietly erode critical thinking, replacing strategic interpretation with generic output that “feels” complete but misses true business impact. You’ll learn why being “human in the loop” matters, how to train your team to use AI as a collaborator—not a crutch—and why tools should ask better questions instead of just giving faster answers. This episode is a must-listen for any marketing leader, CMO, or founder using AI to scale without sacrificing intelligence, creativity, and judgment.

Chapters:

  • 00:00:00 - Kickoff & A Powerful Shoutout to Steve Sims
  • 00:02:21 - AI in Marketing: Game-Changer or Risk?
  • 00:04:26 - When AI Fails: A Shocking Case Study
  • 00:08:06 - Critical Thinking vs AI: Who Wins?
  • 00:13:24 - Smart Fixes & What’s Next for Teams
  • 00:25:52 - Final Takeaways & Must-Have Resources

LINKS AND RESOURCES:


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Unbounce - Code PT10off

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:05.0

Are you looking for new audiences for your business?

0:14.0

Well, Snapchat is full of engaged users you just might be missing.

0:19.0

And if it feels like your current audience is on all

0:22.3

those other social platforms are tapped out, it might be time to diversify over to Snapchat.

0:28.6

Here's why, 75% plus of 13 to 34 year olds and over 25 countries use Snapchat.

0:38.3

40% of Snapchaters aren't even on TikTok daily.

0:42.6

And it's not just Gen Ziers.

0:44.8

In fact, nearly one in four Snapchatters are over the age of 35.

0:50.9

And 85% of Snapchaters discover new products and brands through social ads, and that's 17%

0:56.5

higher than non-users on the platform. This is an untapped platform. I don't know many people

1:03.4

who are advertising on it right now. It's still a blue ocean for you, because with Snapchat,

1:08.5

you have the potential to reach a hugely untapped audience

1:11.4

and drive incremental growth for your business. So if your paid ad strategy could use a boost,

1:16.5

it might be time to put Snap on your roadmap. Go to Snapchat.com forward slash perpetual traffic

1:21.7

to learn more. Snapchat is now giving away thousands and free ad credits to new customers.

1:27.2

Go to Snapchat.com

1:29.2

forward slash perpetual traffic to find out if you're eligible.

1:33.4

Hello and welcome to the professional traffic podcast. This is your host, Ralph Burns, founder

1:38.8

and CEO of Tier 11. To like the beloved Steve Sims, RIP to an amazing human being. When we recorded our podcast together,

1:47.4

he told me never record down here again. So because of him, I always recorded upstairs and I just

1:52.7

wanted to remember him. I remember him. Great guy, unfortunately, we'll leave his obituary in the show

...

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