[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
Perpetual Traffic
Tier 11
4.8 • 849 Ratings
🗓️ 15 July 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the target audience is also highlighted. The hosts stress simplicity in advertising, understanding the target audience, and crafting resonant messaging. They delve into traffic harmonization, employing multiple platforms and targeting strategies for maximum ad effectiveness. Listeners are provided with specific examples and timestamps, facilitating easy application of these concepts to their own digital marketing efforts.
Chapters:
- 00:00:00 - Welcome to Perpetual Traffic
- 00:00:02 - The Case Study That Changed Everything
- 00:01:44 - Unveiling Creative Strategies: Steps 3 and 4
- 00:02:11 - Unlocking the Power of Avatars and Messaging
- 00:04:44 - Tailored Strategies for Each Platform
- 00:08:56 - Inside the Creative Lab: Game-Changing Insights
- 00:17:05 - Mastering Landing Page Optimization for Maximum Impact
- 00:21:51 - How We Achieved Results: The Full Story
- 00:23:36 - Wrapping Up: Final Thoughts and Your Next Step
LINKS AND RESOURCES:
- Tier 11 Jobs
- Perpetual Traffic on YouTube
- Tiereleven.com
- Mongoose Media
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
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Transcript
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| 0:00.0 | Hello and welcome to the perpetual traffic podcast. |
| 0:02.4 | This is your host, Ralph Burns, and the founder and CEO of Tier 11. |
| 0:06.0 | And today is part two of our two-part series on this personal injury law case study. |
| 0:13.3 | We got 628 cases for in and around $1,500. |
| 0:16.8 | Now, we've since done another case study for that where the signed case was actually lower |
| 0:24.6 | than $1,500, but since then, some of the CPMs have actually come up higher. |
| 0:29.8 | So this is actually a more accurate case study of the types of results that we're getting |
| 0:32.9 | now. |
| 0:33.2 | We did actually get their signed case studies, which in the PI law space, if you can get a personal |
| 0:38.0 | injury law case, a signed case for $6 or $700, that's insane. So we were getting those results, |
| 0:45.1 | but then Google and meta reconfigured their algorithm. So we're back to this $1,500 per signed case, |
| 0:53.9 | which is still pretty darn good, considering especially |
| 0:57.1 | where these guys are and how they do business. And they're helping thousands and thousands of people |
| 1:01.3 | get the money that they deserve. And that's not some line from a personal injury lawyer commercial |
| 1:06.9 | that you see on TV. They actually do do this. And they really do work hard for their clients, one of our favorite clients here at |
| 1:13.3 | Tier 11. |
| 1:13.8 | So anyway, without further ado, today is part two with a voice from way back, myself and Casa |
| 1:23.5 | Muslim, no Lauren Petrullo here today, going into part two, steps three and four |
| 1:29.3 | of our personal injury lawyer case study. So take it away, boys. |
| 1:36.5 | You're listening to perpetual traffic. |
| 1:47.7 | Are you looking for new audiences for your business? |
| 1:52.9 | Well, Snapchat is full of engaged users you just might be missing. |
... |
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