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Perpetual Traffic

Maximize Your Profits with These 6 Brilliant Cross-Sell Plays

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 18 July 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at Tier 11. If you’re focused on maximizing customer LTV and dialing in your funnel economics, this episode delivers the actionable framework you’ve been looking for.

Chapters:

  • 00:00:00 - Ready to Raise Profits? Let’s Go
  • 00:00:56 - What Is nAOV and Why It Matters
  • 00:02:54 - Why Most Marketers Miss This Metric
  • 00:06:11 - Cross-Sells That Print Cash
  • 00:08:39 - Real Wins from Real Brands
  • 00:11:20 - Keep Customers Buying Again and Again
  • 00:16:59 - The Showdown: Cross-Sell vs. Upsell
  • 00:18:45 - 6 Power Plays to Boost nAOV
  • 00:18:48 - How to Pick & Price Like a Pro
  • 00:27:10 - Perfect Timing for Maximum Conversions
  • 00:29:36 - Test, Learn, Optimize, Repeat
  • 00:31:55 - Go Use This – Start Today

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Perpetual Traffic.

0:10.3

Hello and welcome to the Perpetual Traffic podcast.

0:13.1

This is your host, Ralph Burns, founder and CEO of Tier 11 alongside my amazing co-host.

0:19.1

Lauren E. Petrulo, founder of Mongoose Media.

0:21.6

So glad you joined us here today.

0:23.0

And it feels like it's been like months and months since we've done a show just us kids.

0:30.4

You know, we've had guests.

0:31.8

We've had guest stars.

0:33.9

But no Lauren and Ralph, just solo.

0:36.1

That's what we're doing today.

0:36.8

No, Ralph Lauren. Ralph Lauren. Ralph Lauren. That. That's what we're doing today. No Ralph Lauren.

0:38.3

Ralph Lauren. Ralph Lauren. That's right. I like my name being first. I was sort of like that.

0:43.8

Although I lost out when my kids were born. They're called Sorrenti burn. Serenti hyphen burns.

0:50.6

By the way, I don't know if you knew that. No more detail about my personal life.

0:54.4

But anyway, so here we are, perpetual traffic.

0:56.9

We're going to be talking about yet another MPI, which we have never talked about.

1:04.1

And we've referred to it.

1:06.3

We've talked about it a little bit.

1:08.6

In depth, you mean?

1:10.7

In depth. At length. At length. We've referred to it and referenced it, I think, is probably a better way of saying it. And that is none other than N-A-O-V. And Lauren E. Petrillo, I know you know what N-A-O-V is. Your net new average order value.

1:29.1

New average order value.

1:30.7

That's right.

...

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