Matriarchy Build - Like Telehealth but for DIY Projects
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 15 September 2022
⏱️ 73 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Where do you go to find a female plumber? That was the “aha” moment when the founders of Matriarchy Build thought, “wouldn’t it be cool to create a community and a resource for people looking for female plumbers, electricians and contractors?” They figured if this was something they wanted, perhaps other women might want this too.
In today’s episode, we interview Gabriella Ainslie and Lacey Soslow, Co-founders of Matriarchy Build. Matriarchy Build creates a space to talk with a diverse group of women about renovation, design and DIY projects. Think of it as “telehealth but for DIY” where women (and everyone else) could get honest advice and feedback and feel empowered to get their home project done.
In today's episode, we discussed:
* Gratefulness for experiencing the tough moments of their life, because those experiences have turned into some great unforgettable lesson which empowered them later on
* How they got the idea for the brand and why the brand exists
* How Lacey and Gabriella met
* How networking, in the beginning, was challenging
* How this company is not just selling a particular service,they are selling trust
* What were the most challenging parts for them before establishing this brand?
* Their advice for their younger selves?
* How a consumer uses their service and platform
* How a pro applies to work on the platform
* Their future vision
* What projects they handle?
Join Ramon Vela and Gabriella Ainslie and Lacey Soslow, Co-Founders of Matriarchy Build as they break down the inside story on The Story of a Brand.
For more on Matriarchy Build, visit: https://matriarchybuild.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
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Transcript
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| 0:00.0 | And the idea of bringing in somebody who I didn't know, who's probably going to be a man with this |
| 0:06.8 | really young baby just made me feel a little unsafe. And Lacey has, in the meantime, been |
| 0:13.6 | renovating houses with her mom for a number of years. And so I called Lacey and said, you know, |
| 0:19.2 | I've got this thing going on at the house. |
| 0:21.2 | I'm going to be home when they come to work on it. |
| 0:23.9 | How can I find a female plumber, somebody who I can really talk to and ask a lot of questions to, |
| 0:28.5 | and I'll feel safe from a kind of security standpoint, but also like I can really level with them. |
| 0:34.4 | And I can, there won't be a situation where I don't feel like I can |
| 0:38.4 | ask a lot of questions or I'll feel safe with the quote they give me and Lacey was like, |
| 0:45.9 | you know, it's just really hard to find female contractors. And so we put our heads together. |
| 1:03.0 | Yeah. And so we put our heads together. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies. |
| 1:09.3 | I'm Ramon Vela, and I believe that people want to know more about the brands and the products |
| 1:13.8 | they purchase. |
| 1:14.8 | So each week, I interview the founder of a consumer brand, unpack their story, their products |
| 1:19.6 | and their mission so you can decide which products are worth buying and which brands are |
| 1:23.9 | worth supporting. Where do you go to find a female plumber? That was the aha moment when |
| 1:33.8 | the founders of matriarchy build thought, wouldn't it be cool to create a community and provide |
| 1:38.9 | resources for people that were also looking to find female plumbers, electricians, and contractors, and so forth. |
| 1:46.0 | And they figured if this was something they wanted, perhaps other women would want this too. |
| 1:52.0 | In today's episode, we interviewed Gabriela Ainslie and Lacey Soslow co-founders of Matriarchy Build. |
| 1:59.0 | Matriarchy Build creates a space to talk with a diverse |
| 2:02.6 | group of women about renovation, design, and DIY projects. As a matter of fact, you can think of it |
... |
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