Babyation - The Breast Pump that Completely Changes the Game

The Story of a Brand Show

Ramon Vela

Entrepreneurship, Business

4.9 • 147 Ratings

🗓️ 16 September 2022

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

Shouldn't a breast pump be as elegant as an iPhone and quiet as a Prius? This questions both angered Samantha and motivated her. She also thought, “why hadn’t someone already invented this?”

For the unfamiliar, breast pumps are loud and bulky. It basically forces women to hide if they're lucky in a lactation room, but more often in a bathroom or a supply closet.

Samantha explains, “there is a tell - tell noise that it makes. They are essentially a hard plastic funnel connected to a baby bottle that hangs off the breast.” And she reminds us, "it’s based on technology that was used for dairy cows that is decades old."

In today's episode, we interview Samantha Rudolph, Co-founder and CEO of Babyation. Babyation creates a space where women can navigate breastfeeding and pumping with care, support, and products designed for their holistic needs. The pumps feature sound reduction, data logging, mobile device integration, and breast shields.

We have discussed topic such as

* Grateful for an early review from a customer which helped in validating her 6 years of hard work and dedication in bringing the product to market
* How the little things in business help validate the purpose of the brand.
* What does Babyation do?
* The pressures, stigma, and prejudices that mothers face in our society
* Why the lack of innovation for breast pumps?
* Why no one has created this before?
* How did this product actually come into the market?
* Advice for entrepreneurs
* What’s better a software or hardware business
* How the app works and why it’s so cool
* The special features of the Babyation products?
* Innovation: You can lie down when you use the breast pump!
* What did other breast pumps fail to do?
* The ultimate result of Babyation: liberating women
* Their give back program

Join Ramon Vela and Samantha Rudolph as they break down the inside story on The Story of a Brand.

For more on Babyation, visit: https://babyation.com/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

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Transcript

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0:00.0	there is so much pressure that many women feel when they're breastfeeding or pumping,
0:05.4	because it's all tied to output.
0:07.4	Nobody wants to be responsible for their baby not getting enough food.
0:11.1	And so not only is there this isolation and this hormonal changes and all of these things
0:15.6	that are very real and identity shifts, but there's also this generally self-imposed pressure to make sure that the baby is getting enough milk.
0:23.6	And so, you know, how are you, how are you as mom, you know, are you getting enough? Are you pumping enough? Are you making enough? Is the baby eating enough?
0:31.6	Should I introduce formula? Should I not introduce formula? And so there's just so many complexities. And, you know And one of the things that I did not know before I became a parent was your day is made if you make enough milk.
0:45.8	And if you don't, you feel like a failure. This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer companies.
1:04.7	I'm Ramon Vela, and I believe that people want to know more about the brands and the products they purchase.
1:10.1	So each week,
1:11.2	I interview the founder of a consumer brand, unpack their story, their products, and their
1:15.3	mission so you can decide which products are worth buying and which brands are worth supporting.
1:23.7	Shouldn't a breast pump be as elegant as an iPhone and as quiet as a Prius?
1:30.8	This question both angered Samantha and motivated her.
1:34.3	She also thought, why hadn't someone already invented something like this?
1:39.6	For the unfamiliar, breast pumps are loud and bulky.
1:43.3	It basically forces women to hide if they're lucky in a lactation room, but more often in a
1:49.1	bathroom or supply closet.
1:52.2	Samantha explains there is a tell-tale noise that it makes.
1:56.9	They're essentially a hard plastic funnel connected to a baby bottle that hangs off the breast.
2:03.3	And she reminds us, it's based on technology that was used for dairy cows that is decades old.
2:10.8	In today's episode, we interview Samantha Rudolph, who is co-founder and CEO of Babiation.
	...

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