Who has the first question?

I've got, I've got one.

Yeah, please.

At the, you know, your, your business is focused at the intersection of sports, business, and media. Mm-hmm. And, you know, as you're building that out and you're looking for long-term strategic partnerships, what are some things that you look out for so that you're not just getting some early wins, but you're actually developing some, some infrastructure there. and what's the timing and the sequencing like

and kind of announcing too soon

not to sabotage your efforts.

Yeah. some infrastructure there. And what's the timing and the sequencing like

and kind of announcing too soon not to sabotage your efforts?

Yeah, so it depends on what stage you're at.

So when you get to a position where I'm in,

I have so many options, opportunities, and touches a favor.

My job is to evaluate either the distribution internally in my businesses or externally to the network

of people that I have an overlap agreement with. If anybody would like an overlap agreement,

I'll send it to you. It's a memorialization of how we'd like to help each other. It's just a non-binding

memorialization, but what it does is it's a conduit to collaboration, not a binding agreement

of separation and litigation.

And so what most people do is they create a referral agreement says, you're going to pay me

10%, I'm going to pay you 10%, and then time and motion and value changes, and I can't pay you

to 10%.

So then I hide from you, and then you hate me and I hate myself because circumstances change

is not my intention. So by creating a document that reflects verbal, written, implied agreement

and make it non-binding. So I go ahead to make a referral to you, but it ends up you, it was a friend

...