Welcome to the American Negotiation Institute's podcast, where we will teach you the skills you need to get more out of life.

And now your host, Kwame Christian.

Hello and welcome to another exciting episode of Negotiation for Entrepreneurs.

I'm Kwame Christian.

I'm a business lawyer by trade,

but my passion lies in teaching you how you can use negotiation and persuasion to get more of

what you want and how to make the difficult conversations in your life easier.

Before we jump into this episode, I'd like to give a couple of listener shoutouts. I'd like to

shout out to Shelley from Pittsburgh and Bridget from Chicago. Thank you both for reaching out. You know I love hearing from all of you, so if you haven't yet, please connect with me on LinkedIn. There's a clickable link in the episode description that takes you straight to my LinkedIn page. So just connect and I'll shoot you a message. I really want to hear what kinds of topics interest you, and LinkedIn is the

easiest way for me to connect with you. And for those of you who are looking for the free

negotiation guides from previous episodes, like the negotiation prep guide, the introvert negotiation

guide, or the salary negotiation guide, or the car negotiation guide. Those links are all in the

description as well. Today we're talking to Donald Kelly, also known as the sales evangelist. Donald is a sales expert that educates sales professionals around the country. He's also the host of the top podcast, The Sales Evangelist. So in this episode, we talk about the importance of understanding your unique value proposition, how to use questions strategically to allow your

prospects to persuade themselves, and he lets us in on his unique sales process. What I really love

about this process is that he makes it actionable to all of you. So it's something that you can learn

today and implement tomorrow. He also inspired a brand new freebie. So if you go to American Negotiation Institute.com

slash sales, you can get access to that one. And of course, that link is now conveniently located in the

episode description as well. So I know you're going to get a lot out of this episode. So without further ado,

let's jump into the interview.

Well, thanks for joining us today, Donald. Hey, man. Thanks so much for having me on a show today,

man. I appreciate it, Kwame. Oh, my pleasure. So how about we get us started by giving a little 30 second introduction of yourself? Well, here we go. So my name is Donald Kelly. I'm the host of a podcast

called a sales evangelist podcast where I educate and teach sales professionals and entrepreneurs how to improve their sales hustle. A lot of people are in a business. A lot of people just don't like selling. My goal is to educate and inspire people to know the fundamentals of selling. A philosophy that I have is that anyone can sell if they have a desire to sell. We can train you and

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