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Welcome to your brand amplified, the podcast where we interview

marketers, publicists, and brands to learn their stories, what makes them tick, and tips and. and

tips and tips and tricks that make a difference.

I'm so spiel today to have Shannon Boyer all the way from Edmonton, which I've actually been to, which

is a surprise to most people, because not a lot of people I think who don't know Edmonton

in Canada have been there. Shannon, thank you so much for being here.

Thank you for having me. I'm really excited to talk about this topic.

I am too. We're going to talk about content creation, but first I want to talk about your

background as an educator and how you came to find a purpose and a

mission in helping other people create better course content.

Because I know that's something, if you're in business, if you're an entrepreneur at one point or another

you're probably going to think about creating a course so I feel like we're going to get a lot of

wisdom from you today I hope so yeah so like most people you know my career has taken kind of a

convoluted path of you know different twists and turns that some I expected some I

didn't. So the first unexpected turn landed me teaching in a college here in Edmonton.

That wasn't my intention and that's kind of a long story so I won't click her

...