Decoding Brand Love: Emotional Branding and Strategic Marketing with Dr. Aaron Ahuvia

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 12 April 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the captivating realm of marketing, the bond between consumers and brands often mirrors the emotional ties we forge in our personal relationships. Dr. Aaron Ahuvia, affectionately known as Dr. Brand Love, takes us on a journey to decode the essence of these connections. His transition from a philosophical background to a marketing virtuoso offers a fresh outlook on how we, as consumers, become devoted to brands. Dr. Ahuvia's expertise, which encompasses the intersection of love and consumer behavior, sheds light on the pivotal role of emotional branding in establishing and sustaining these bonds.

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and brands
0:07.0	to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:21.8	This is Anika Jackson and I am super excited to have Dr. Brand love himself,
0:27.3	Aaron Uphuvia on the show, a fellow professor, more experienced and tenured than I am, for sure, and popular keynote speaker with multiple books.
0:32.4	Aaron, thank you for being on the show today. popular keynote speaker with multiple books.
0:32.5	Erin, thank you for being on the show today.
0:35.7	Anika, it's really a pleasure and a privilege.
0:38.4	Let's talk about your journey.
0:39.7	You've been in marketing your whole career,
0:41.8	but you didn't start out as a professor?
0:44.0	No, actually my undergraduate training is in philosophy so I have a degree in
0:48.9	philosophy you won't surprise any of your listeners to discover that I had a hard time getting a job.
0:54.3	At most graduation, I was interested in workplace democracy, companies are owned by the
1:00.8	employment and ended up getting a job at a finance firm that did that, set up those
1:05.9	sorts of companies and found myself in business school and then from business school into the
1:11.0	PhD program in marketing
1:13.2	and really found that marketing was my home.
1:16.3	I've always been very interested in the field.
1:19.2	And so I've done a lot of different stuff there.
1:22.0	And I'm sure a lot of people think it's sort of oddball stuff that I've been doing
1:27.6	but a bunch of it's really caught on and it's proved to be very very practical and effective for businesses.
1:33.6	Before we get into that, first of all my dad was a philosophy professor.
	...

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