Mastering Real Estate Investment: Prioritizing Returns, Cash Flow, and Equity Over Property Count With Marshall Friedman

Jake and Gino Multifamily Investing Entrepreneurs

Jake & Gino

Buyingapartmentbuildings, Investingsmart, Multifamilyrealestateinvesting, Business, Smartinvesting, Jakeandgino, Apartmentinvesting, Investing, Commercialrealestateinvesting, Makingmoney, Buyingrealestate, Realestateinvestment, Wheelbarrowprofits, Realestateinvesting, Cashflow

5 • 831 Ratings

🗓️ 20 June 2023

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Gino sits down with seasoned investor Marshall Friedman to deconstruct the secrets of successful real estate investment and growth. They challenge conventional wisdom, urging investors to focus less on increasing their property count or "doors", and more on maximizing returns, cash flow, and equity growth. Marshall shares his journey from the high-paced world of investment banking to a balanced life in real estate investment, shedding light on how a perspective shift, inspired by the book "Small Giants", led him and his partner to build a company culture that values steady growth and internal investment opportunities over rapid expansion. Gino echoes these sentiments, introducing the concept of the "conveyor belt model theory", which places importance on knowing when to exit properties and extract equity, rather than just property acquisition. This episode is a must-watch for real estate enthusiasts, whether you're a high-level professional, in the single-family space, or a small business owner looking to scale up in the multifamily market. For more insightful discussions and expert advice on real estate investing, don't forget to subscribe to our channel and hit the bell icon for updates on future episodes. Highlights: 00:00 - Intro 00:34 - Guest Intro - Hesitation in Pulling the Trigger 05:12 - Pre-Conceptions as an Outsider Looking at Multifamily and Real Estate 06:36 - From 401k To Entrepreneur - Advice to Take the Plunge 08:35 - How Did Marhsall Friedman Pick the Market? 12:50 - Real Estate Education and Communities Find Marshall Partners 15:16 - A Case Study Deal for the Listeners with Marshall Friedman 18:21 - When Partnering What Value can You and Your Partner Bring to the Partnership? 22:37 - Tips on Scaling Up with Marshall Friendman 24:19 - When Did Marhsall Realise he Didn't Need Marketing and Media? 27:37 - What Would Marshall's LIfe Look Like if He Hadn't Found Jake & Gino? 29:23 - Contact Marhall Friedman 29:52 - Wrap Up Connect with Marshall Friedman: Email - [email protected] Facebook - https://www.facebook.com/marshall.friedman LinkedIn - https://www.linkedin.com/in/marshallfriedman/ Instagram - https://www.instagram.com/marshallfriedman/ #realestateinvestment Cash Flow, Equity Growth, Syndication, Creative Financing, Partnership Building, Investment Success, Market Cycle, Real Estate Strategies, Marshall Friedman, Gino, Small Giants. We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/

Transcript

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0:00.0	Hello and welcome to the Movers and Shakers podcast. My name is Gino Barbera, co-founder of Jake and Gino,
0:06.4	multifamily investor, educator, father, and mentor. Today on the show, we have Marshall Friedman.
0:11.6	He joined Jake and Gino almost four years ago and has since the master portfolio of over 700 units
0:17.2	that include multifamily, RV parks, and mobile homes. He's currently the CFO of a group
0:22.3	of managed service companies where he oversees cash flows, operations, and strategic investments.
0:28.1	Welcome to the show, Marshall. Yes, thank you for having me. It's great to be here and it's good
0:32.1	to see you again, Gino. Marshall, I'm excited. I usually don't get this exciting, this Giddy in the
0:36.3	beginning of the call, but as I was getting ready for the show, I was reflecting upon that, want to call it, fateful conversation we had.
0:43.3	I was in my office, in my house, and I'm walking around, and Josh, team member says, hey, I've got this guy that I want you to talk to.
0:50.5	He's really high level. He's got a great job, but he's scared about pulling the trigger.
0:55.7	And I get on the phone and it's Marshall. Walk us through what you were going through almost
0:59.8	four years ago. It's been a long time. Talk about your background. The great job you had,
1:06.5	the possibilities with that job, but you're getting burned out and saying, I just want to reset.
1:10.2	I want to do something different with my life. Yeah, yeah. So it was pretty, it was pretty wild.
1:14.8	It was pretty wild. So, I mean, I still think about it. And I remember how horrifying that,
1:19.9	that really felt at the time. And I was, I mean, first of all, I'm fortunate enough to have a wife
1:24.5	who was super into real estate investing, at least the idea of us doing
1:28.6	it, and she just kept saying, do it. Come on, do it. And I'd be like, should I, because every night I'd
1:32.8	go home and I'd be like, ah, should I really do this? This is really scary. And she'd be like,
1:35.5	yes, do it. And I'm like, okay. So, I mean, that, that probably persisted for a while. But what really happened was we were selling a podcasting company.
1:44.6	And I started listening to podcasts and learn more about the business we were selling.
1:47.8	And then I had never really listened to podcasts before, but I started listening to other podcasts and then kind of chase this rabbit hole of finance, investing, and then real estate and then multifamily.
	...

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