Economics is all about everything you've been doing your whole life, which is good shopping,

good buying, and making sure that you allocate your scarce resources in the way that's best

for you, your family, your budget. We've all been doing this for years. And every business

owner does this, whether they realize it consciously or not.

And what they've got to understand is where my first break-even points are.

How do I maximize that place between my total revenues and my total cost?

And I want to be in that really fat place.

I want my total revenues to be high, my total cost to be low.

And many people get stuck because they think, oh, gosh, I've got to have all these

complicated systems in order to do that. No. low and many people get stuck because they think, oh gosh, I've got to have all these complicated

systems in order to do that. No, you just got to know what your fixed costs are every month.

You've got to know what your variable costs are every month, but you do have to know your

numbers every month. And again, many people had bad teachers and it turned them off to doing

this the right way. And this is where I see great people, great minds, great strategy, just get mired in the

numbers.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership, to find out

what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service Expert.

My name's Tommy Mello.

Today I have a very special guest.

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