Step one doesn't cost you anything. Make sure your Google My Business is set up correctly, that you're able to receive message leads directly through Google My Business, that you have some photos on there, and that you're getting reviews. Number one, Google My Business. Number two, get into Google Local Service ads because it has the best quality leads for the price.

Getting into Google Local Service Ads is step two.

Winning on Google Local Service Ads is step three.

That requires some expertise.

Once you start winning on Google Local Services and you're in for $1,000, $2,000 in ad spend a month,

now you decide do I want to start branding and being a brand in your community and start

putting money behind branding.

And that's a series of different things.

Some we do.

Some other people do.

Once you've hit branding, now you've hit a critical customer awareness.

Your referrals are going to go up.

Your repeat customers.

All is coming in or easier.

So one GMB, two, get on Google Local, three, dominate Google Local, four, brand the crap

out of your company.

Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs

and experts in various fields, like marketing, sales, hiring, and leadership, to find out

what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the Home Service expert. My name is Tommy Mello.

Lauren is a Canadian, first and foremost, and he's an expert at local service ads, Google Local Services, SEO, SM, digital marketing, lead generation.

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