How to Target the Correct Audience and Platform to Grow Your Sales Exponentially

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 9 October 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Cody Butler is the author of Got Attitude, The Definitive Guide To Generating Consulting Clients, and The 90-Day Marketing Plan. He is an expert on lead generation and marketing automation, and among the top educators in Business Growth and Marketing Strategy. Named “The World's Leading Lead Generation Expert” by Business Innovators Magazine, he has helped over 5000 businesses, from billion-dollar corporations to celebrity marketers and sporting stars, in instantly impacting revenue growth. To date, he has founded multiple training organizations and numerous 7-figure businesses.

In this episode, we talked about business marketing, direct response, social media marketing, copywriting, business development, personal development...

Transcript

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0:00.0	you know, it's a great, it's a Bible phrase. I love it. You have not because you ask not.
0:05.2	It's like social proof is really important. So people are not going to listen. Like if I say
0:10.8	Cody Butler's great, they're not going to listen to me. If they go to your podcast and you say,
0:14.1	I'm great, that carries some weight. So the social proof is super, super important. And business owners
0:19.5	just think, well, if they offer a great service, then the testimonials are going to come in, the reviews are going to come in.
0:24.4	You've got to have a systematic process to get those reviews.
0:27.5	So what I teach is someone like yourself, for example, that goes and installs a garage door,
0:33.8	I would take an iPad personally.
0:35.4	And at the end of it, I I would say are you happy with the
0:38.4	service is there anything we could do better is there anything you're not happy with are you
0:41.9	happy with the service and if they go yeah we're really happy with the service I will
0:45.2	pull the iPad out and say would you mind taking just two seconds and leaving a review on
0:50.0	Google right now and have the page up have it ready ready to go, make it super, super easy.
0:55.4	Because if you don't do that, everybody will say, yes, I'll leave a review and one in 20 will.
0:59.9	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs
1:05.4	and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind their
1:12.8	success in business. Now, your host, the Home Service Millionaire, Tommy Mello.
1:21.5	Welcome back to the Home Service Expert. You guys know me. I'm Tommy Mello, and today
1:25.7	I have a special guest visiting from way down under in Australia. Sydney, Australia. His name's Cody Butler. And I'm going to tell you all about him. He's an expert in business marketing, direct response, social media marketing, copywriting, which is very important. Business development, personal development, all those are important, but we don't really
1:46.5	talk enough about copywriting.
1:48.4	He's based out of Sydney, Australia.
1:51.0	CDMedia is the name of the company where he does marketing mentor to small business
	...

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